With this project I had to create a story based on some research I did about food waste and mainly about throwing food away that is still good enough to eat or to save it for later.
So before I could create a story I did some research about food waste. Also when you want to create a story you need a target audience. I found from my research that mainly young people are the biggest food waste on the planet.
With that in mind I also interviewed people who are my target audience and I've asked them about their own experience with throwing food away. Eventually I came to an conclusion that a lot of the interviewed people where not thinking when they thrown their food away.
I've chosen mainly for a flat style with a brushed border. The story needs to be simple and clean for the user.